Latest Posts

26 Jan 2015

Profit margin vs Markup – What’s the difference and how do I calculate them?

This may be obvious to some but knowing the difference between how much you markup something and the margin received is crucial. Margin and profit are the same thing. Marking up an item is adding on a percentage, above the cost price, to get to the final selling price. Margin

25 Jan 2015

Tips & Ideas for naming your online business or brand

Coming up with a name for your new company or brand can be a daunting challenge. You’re trying to create a name that conveys what the business is about but without it being too dull or easily forgettable. Some of the best names have the branding built into it which

The missus and I (looking decidedly haggard and grizzly with that new beard)
24 Jan 2015

Who is Mr Mantality – An introduction to The Man Behind it All

When deciding on what the 1st post should be about, it seem only fitting that it should be about Mr Mantality himself, and give a bit of insight into the man behind it. The idea for Mr came about as a result of me having arguably one of the worst performing